The main message of my campaign would be: "Man Up to your sensitive side. Be tough enough to wear Dove". One of the focuses would be that its okay to pamper yourself, and to want soft silky skin. It would show men being manly by cuddling their wives, their children and other loved ones. Thats what a real man is, one that acknowledges he has real feelings and the people in his life are just as important as his masculinity. Part of the campaign could also focus on what men think makes them masculine, in a nontraditional sense. I would ask them questions like "what makes someone a real man"? Hopefully the answers would be from the heart, as in providing for your family and being honest about your emotions and relationships. I know these are hard things for men to talk about sometimes and their answers change depending on who they are talking to. But i would hope that just as in the women's campaign, men would be honest with themselves and the campaign in general.
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